Find the feeling
We spent time on site with the team and guests to capture what makes each property feel different: the people, the food and the quiet details.
Case study · Hospitality / Travel
Casa Verde Hotels
A brand guests recommend and journalists remember
Client industry
Hospitality / Travel
Services provided
- Brand storytelling
- Travel media relations
- Influencer & creator partnerships
- Content strategy
- Event communications
Collaborations
Strategy
Move Casa Verde Hotels from a collection of properties to a recognised boutique brand built around slow, sustainable travel. The plan centred on experience-led hosting, a consistent editorial voice and a year-round news rhythm that supports direct bookings.
Approach
How we got there.
Invite the right voices
A hand-picked group of journalists and creators were hosted for slow, unscripted stays, so the stories came from real experience rather than a brief.
Keep the story alive
A seasonal calendar of announcements, chef collaborations and sustainability milestones gave the media a reason to return throughout the year.
Results
A brand guests recommend and journalists remember
The campaign established Casa Verde as a reference name for mindful travel, with strong international coverage and a clear uplift in direct bookings outside the high season.
12
International travel features published after hosted stays
+35%
Increase in direct bookings in the shoulder season
1.2M
Estimated audience reached through earned media and creators