Listen and audit
We started with a deep-dive into the technology, the founders' vision and the competitive landscape, then mapped which audiences actually influence purchasing decisions in photonics.
Case study · Deep tech / Photonics
Lumen Photonics
From unknown start-up to a recognised industry voice
Client industry
Deep tech / Photonics
Services provided
- Brand positioning
- Media relations
- Thought leadership
- Product launch PR
- Trade show communications
Strategy
Position Lumen Photonics as the approachable expert in industrial photonics. The strategy combined a founder-led thought leadership programme with a coordinated product launch and targeted presence at the two most important industry events, so that every touchpoint reinforced one consistent story.
Approach
How we got there.
Translate the science
Complex laser technology was turned into clear, human stories: what it does, who it helps and why it matters beyond the lab.
Build credibility first
Before the launch we placed expert commentary and bylined articles, so that the company arrived in the market already recognised as a voice of authority.
Results
From unknown start-up to a recognised industry voice
Within nine months Lumen Photonics moved from near-zero media visibility to regular coverage in leading trade and business publications, and became a sought-after speaker at industry conferences.
30+
Articles and mentions in trade and business media across Europe
4
Conference speaking slots secured for the founding team
2x
Growth in qualified inbound enquiries after the launch campaign