Respond fast, speak clearly
Within hours we prepared a holding statement, a Q&A for the team and a clear spokesperson plan, so that the first message was calm, accurate and human.
Case study · Health tech
Northbeam Health
Trust restored, and stronger than before
Client industry
Health tech
Services provided
- Crisis communications
- Reputation management
- Media training
- Stakeholder communications
Collaborations
Strategy
Contain the incident, protect relationships and restore confidence. The strategy followed three phases: immediate transparent response, proactive communication with every stakeholder group, and a structured recovery programme that demonstrated lasting improvement.
Approach
How we got there.
Put people first
Patients, clinicians and partners were informed directly before the media, with plain language about what had happened and what was being done.
Rebuild trust with proof
We supported an independent security review and shared its outcome openly, turning a difficult moment into evidence of accountability.
Results
Trust restored, and stronger than before
Media coverage shifted from the incident to the company's response within three weeks, and the company retained every major partner through the period.
3 weeks
Until coverage turned from the incident to the response
100%
Of key institutional partners retained
0
Negative follow-up stories after the independent review was published